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What is the Difference Between Creativity and Innovation?

Creativity and innovation, both refer to the driving forces that introduce new ideas and produce ground-breaking solutions in various fields of life. Both these terms are often used interchangeably, but they are not quite the same thing. The underlying concepts of creativity and innovation differ significantly from each other. 

In this blog post, we’ll explore what the terms creativity and innovation exactly mean, and what makes them different from each other.

By the end of this blog post, you’ll have a clear concept of creativity and innovation and you’ll be able to appreciate their importance and incorporate them into your lives. 

What is Creativity?

Creativity is the overflow of imagination that leads to the inception of new ideas. It’s about bringing a new perspective rather than following the already established traditional approaches.

Creative thinking is the method of receiving and understanding information, brainstorming diverse solutions, and then deriving the best ideas. It hinges on the key elements of curiosity, flexibility, originality, and risk-taking.

Creativity is what sets you apart from the crowd by nurturing your divergent thinking and introducing new perspectives. It helps you to embrace freedom and keep producing innovative solutions like never done before

Contrary to how most people think of it, creativity isn’t just limited to artists, writers, and musicians. It’s the very part of being a human. In your personal life, it helps you express yourself through activities like painting, writing, solving everyday problems, or creating new recipes. Whenever it comes to tackling challenging life situations, creativity is the thing that makes the difference between an ordinary decision and an exceptional one.

Creativity also plays a significant role in our professional lives. It fuels businesses with improved solutions like creating better marketing strategies and improving customer support. It brings forward the perspectives and solutions that conventional approaches usually overlook.

What is Innovation?

Innovation is a bit different from creativity. It is about taking novel ideas, which are usually the product of creativity, and then implementing them in life to create value or bring positive change. Innovation is the bridge that transforms creative ideas into practical reality.

Innovation starts with an idea and ends with its fruitful implementation. It involves identifying a problem or opportunity, brainstorming solutions, designing and implementing a strategy, and tweaking it until it finally succeeds.

There are a number of qualities that make you innovative. This includes problem-solving skills, having an eagle eye for opportunities, perseverance,  planning, and most importantly, a fire in the belly to contribute something new to the world.

Innovation is highly invaluable in today’s competitive business landscape. Companies, both large and small, continually try to innovate, not just to have a new way to do things but also to improve efficiency, reduce costs, and ultimately drive business growth. It goes beyond mere products and technologies and encompasses services, business models, and operational practices.

Innovation showcases its prowess in technologies and societies. All kinds of technological advancements that we witness these days are the products of innovation. Faster devices, smart software, and high-tech solutions that are prevalent in today’s society, all are hued with the color of innovation. Innovation also improves society by enhancing healthcare practices and improving the efficiency of other various industries. 

Now that we have discussed both these terms individually, let’s look at the differences between the two at a deeper level.

Creativity and Innovation: Key Differences

At the most basic level, creativity is the generation of new ideas and out-of-the-box thinking. Whether it be an artist who’s working on a blank canvas, a writer staring at an empty page, or a scientist pondering over a complex problem, it’s always the creativity that initially sparks that idea never thought of before. Take Sir Isaac Newton for example, who conceptualized gravity in a profound moment of creativity after observing an apple fall from a tree. Similarly, the magnificent world that J.K. Rowling created for her Harry Potter series is another elegant manifestation of creativity.

While creativity deals with the upbringing of fresh ideas, innovation processes these ideas to bring fruitful and meaningful changes. It’s about reaping the benefits of creative thinking by converting intangible thoughts into tangible actions or results. The development of the smartphone started with a creative idea but combining the functionalities of a computer and a mobile phone to turn that idea into a reality is innovation. The transformation of the traditional retail models into online shopping platforms such as Amazon is another example of innovation.

By far, you have realized that creativity and innovation are two different concepts but it’s important to keep their interdependence in mind. Creativity puts forward novel ideas and innovation validates and gives purpose to these ideas by practically applying them. Creativity is the bedrock on which innovation builds.

Key differences

Let’s have a clearer picture of the differences between the two by listing them:

Original Ideas vs. Implementation: Creativity is the thought process while innovation is the action that implements these ideas for beneficial outcomes.

Intangible vs. Tangible: Creativity produces abstract concepts while innovation turns them into practical solutions.

Innovation Requires Creativity: Creativity is the starting point that leads to innovation. No innovation is possible without a creative thought process.

Nature: Creativity is imaginative while innovation is more of a productive process.

Outcome: While both creativity and innovation are the driving forces for productive changes, creativity is more about ideation while innovation is in the name of realization.

Existence Without Results: An interesting nuance between creativity and innovation is that a high degree of creativity can exist in an organization without causing any sizeable innovation.


Creativity and innovation are two separate concepts but they are strongly interdependent on each other. Creativity is responsible for the birth of new ideas while innovation ensures that these ideas produce advancements and improvements. Injecting these ideas systemically into the veins of any organization can produce a wealth of positive transformations. 

We should embrace creativity and innovation, not just in business but also as vital aspects of life that drive our day-to-day lives and lead to the creation of a more progressive society.