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7 AI tools evolving email marketing

Email marketing is a classic digital marketing strategy. It’s easy to set up and can be used for everything from promoting new products to engaging with customers. But, did you know that email marketing is also evolving? AI is changing the game!

Email marketing has existed since the 1990s, when it was initially utilized to reach out to potential clients. The idea was simple: send people an email with your product or offer, and they might buy from you. As time went on, email marketing evolved into something much more than just sending an email—the opportunity for companies to grow their businesses using this strategy is huge!

But with all of this opportunity comes challenges. Companies have more competition than ever before, which means they have to create stronger tactics than their competitors in order to stand out. One way companies can do this is by using AI tools to help them generate more sales and engage with their customers better than ever before!

Here are 7 AI tools to help you with your email marketing campaigns:


Phrasee is an AI-powered marketing copy tool that helps you create more effective email subject lines and email copy. So how can people use this tool?

Phrasee’s primary function is to help you come up with better subject lines for your emails. It does this by analyzing the content of your emails and recommending relevant keywords, phrases and synonyms based on what you’ve already written. The tool also provides suggestions for improving the structure of your message so that it resonates with your audience.

The second thing Phrasee can do is help you create more engaging email copy. It uses machine learning algorithms to analyze the responses you get after sending out a campaign and then gives you tips on how to improve future messages based on those results.

The tool also has a feature that lets you test the effectiveness of your subject lines before sending out an email campaign. The idea here is that you can see how many people open and click on each line before deciding which one is best for your audience.

Seventh Sense AI

The truth is, email deliverability is a real problem. Over 60% of emails are blocked by spam filters and miss their recipients entirely. That’s why it’s so important to use an email deliverability service like Seventh Sense.

Seventh Sense uses machine learning and artificial intelligence to help you improve your email deliverability. With Seventh Sense, you can:

  • Know what’s working and what’s not with your current setup
  • Improve your inbox placement by up to 10%
  • Get detailed reports on how your emails are performing
  • Get personalized recommendations on how you can improve your campaigns

Seventh Sense works with over 70 million email clients, making it one of the most effective tools for improving your email deliverability.

It’s also one of the easiest to use: just sign up, connect your account and let Seventh Sense do all the work.

Midjourney AI

Midjourney is a tool that helps you create product images for your emails.
Creating a product image for your email campaign might be a difficult task, especially if you are not a photographer or graphic designer.

Midjourney solves this issue by providing simple tools that allow you to generate professional-looking photos with just a few mouse clicks!

Midjourney is intended to be simple and straightforward to use. You can select from a number of themes or start from scratch to create your own personalized background.

After you’ve finished creating your product image, you may store it for later use or export it as a PNG file for use in other programs like Photoshop or Adobe Illustrator.

Superhuman AI

Superhuman is a tool that helps you create and send emails automatically. It’s great for agencies, ecommerce brands, and anyone who wants to make use of AI-generated content.

With Superhuman, you can set up a template and then give it a prompt. The AI will then generate an email based on the information you provide. It’s like having a personal assistant who can write emails for you!

Superhuman can help you get more done in less time by automating repetitive tasks like sending out newsletters or meeting reminders. You’ll also be able to save money on hiring someone to do this kind of work for you—and it’s better than hiring someone because they’re going to be more accurate than an AI would be anyway!

Jasper AI

Jasper AI is an AI-powered writing assistant that can help you write email copy, subject lines, etc. It uses AI to analyze your subscribers’ interests and suggest the most relevant content for them.

Jasper is easy-to-use and can be integrated into your existing workflow. They have a free version for those who want to try it out first, as well as paid plans that offer additional features like more customization options and the ability to create more than one campaign at once.

Here’s how it works:

1) You sign up for Jasper’s free version or one of their paid plans (their pricing page has more details).
2) You add your list of contacts from Gmail or another email provider (they accept both).
3) You write your email copy in Google Sheets or Microsoft Excel using one of their suggested templates (they have a lot of them).
4) You send your emails using Jasper’s app.

So if you’re looking for ways to improve your email marketing strategy, or just want some fresh ideas for what to write next, Jasper is just for you.

Unlayer AI

The best email subject line and CTA are the ones that are most relevant to your audience. You know your audience, and you know what they care about—and that’s what you should use as the foundation for any content you want to share.

But sometimes, it can be hard to find just the right words. That’s where Unlayer comes in: they create the best possible email subject lines and CTAs based on email content.

It’s simple: Unlayer scans your emails, looking for patterns in their content and then uses AI to predict which words will be most effective at getting people to open or click on them.

Then they create a new email subject line and/or CTA for you based on those predictions—for free! They’ll even give you suggestions if one of their suggestions doesn’t fit with what you’re trying to accomplish.

This is a great way to get more engagement from your audience without having to spend hours trying to write something yourself—or worse, having no idea how effective your emails are!

Bard AI

Bard AI is a chatbot that allows you to easily create and manage a knowledge base. It’s like ChatGPT, but it doesn’t have the knowledge cut-off point in 2021. It’s only available in the US at the moment, but you can access it if you just use a VPN.

It’s not just for creating knowledge bases—Bard also has a host of other features that make it easier for your team to do their jobs more efficiently. You can even use it as an assistant for your customers!

Bard can assist your email marketing campaign in several ways, including:

Creating customized subject lines: Bard can create personalized subject lines that will increase the likelihood of your emails being opened. This is because Bard may leverage your recipient’s hobbies, past purchase history, and other information to produce a meaningful and interesting subject line.

Creating appealing copy: Bard is capable of writing captivating email copy that is educational, persuasive, and easy to read. To make your emails more engaging and memorable, Bard can use humor, narrative, and other strategies.

Creating CTAs: Bard may build powerful call-to-actions that inspire your receivers to perform the specified action, such as clicking on a link, making a purchase, or signing up for a free trial.

Segmentation: Bard can assist you in segmenting your email list so that you may send targeted messages to distinct groups of recipients. This can help you enhance your open and click-through rates, as well as your conversion rates.


In conclusion, email marketing continues to be a powerful strategy for businesses, and with the advancement of AI tools, it has become even more effective. The seven AI tools mentioned in this article offer various functionalities to enhance your email marketing and copywriting efforts.

By utilizing these AI tools, you can optimize your email marketing campaigns, increase engagement with your audience, and ultimately drive more sales and growth for your business. 

Embracing AI in email marketing allows you to stay ahead of the competition and deliver highly targeted and relevant content to your subscribers. So why not leverage the power of AI and take your email marketing to new heights?